As a full-service public relations firm, WGPR offers a suite of services:
Strategy development, ongoing efforting of media coverage with story mining and pitching of both planned and opportunistic stories, advance and follow-up promotion of coverage, spokesperson training and message development
News releases, media advisories, key messages and talking points, promotional and collateral piece copy, media statements, etc.
Strategy development, policy development and creation, content creation, community building, outlet monitoring, promotion of presence and content, reporting.
Partnerships and positioning
Establishing “same sentence” partner relationships, facilitating relevant and mutually beneficial connections, evaluation of sponsorship and charitable/community opportunities, recommending involvement opportunities for the organization and for individual employees, researching and recommending speaking opportunities, pitching.
Creating marketing communications plan, engaging and collaborating with other vendor partners (e.g. media buyer/planner, graphic designer, website developer, etc.) as appropriate, developing PR strategies and tactics and leading tactical execution, reporting and measurement.
Providing counsel regarding paid media and sponsorship opportunities, identity creation and graphic design and serving as a liaison between brand development and PR initiatives.
President and Founder
Will Gregory founded Will Gregory Public Relations in 2006 with a couple of small, local clients, a stellar list of contacts and the zeal of an inspired aspiring entrepreneur. He has more than 20 years of public relations, marketing and communications experience, including marketing and events at the Downtown St. Louis Partnership, community relations for The Kansas City Public Library System, public affairs and writing for The Federal Reserve Bank of Kansas City and PR and marketing for The Fairmont Hotel Kansas City (now The Intercontinental Kansas City).
Will has served on the board for the KC ATA, Rose Brooks Center, Jazzoo, Quixotic Fusion and Waterfire Kansas City. He has a bachelor’s degree in English from the University of Missouri – St. Louis and a master’s degree in Integrated Marketing Communications from the University of Kansas.
Vice President, Client Service
Erin Gregory joined WGPR in January 2012 to lead client relationship and account management and strategic planning, after previously serving as manager of marketing and PR at Midwest Transplant Network, a not-for-profit organ procurement organization. Prior to that, Erin worked her way up the ranks at various Kansas City-based integrated marketing communications agencies, where she worked on a diverse mix of local, regional and national accounts in the agriculture, banking and financial, restaurant and hospitality, building and construction, education, municipality and other industries.
Erin is a member of The Junior League of Kansas City, Missouri and previously served on its board as director of marketing, and she chaired PR and marketing for the Kansas City Cattle Baron’s Ball in 2013. She has a bachelor’s degree in Communications from The University of Tennessee and has completed graduate-level coursework at the University of Kansas.
Elliott Scott joined WGPR in January of 2013, after graduating in December 2012 from The University of Missouri – Kansas City with a bachelor’s degree in Liberal Arts. Previously Elliott interned with WGPR for the fall semester, when he gained hands-on PR experience across all agency clients and offered critical support for the “Dead Poultry Society” fundraiser for Young Variety KC at The American Royal World Series of Barbecue®, the Ambassador Hotel Kansas City grand opening and Waterfire Kansas City.
Elliott attended Springfield Catholic High School, where he was class valedictorian, varsity tennis captain and a National Merit Commended Scholar.