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What We do

We immerse ourselves in your world, that we might better spot the trends that make for compelling media pitches and promotional opportunities. As a full-service public relations firm, WGPR offers a suite of services:

MEDIA RELATIONS
MEDIA RELATIONS

Strategy development, ongoing efforting of media coverage with story mining and pitching of both planned and opportunistic stories, advance and follow-up promotion of coverage, spokesperson training and message development

WRITING
WRITING

News releases, media advisories, key messages and talking points, promotional and collateral piece copy, media statements, etc.

SOCIAL MEDIA
SOCIAL MEDIA

Strategy development, policy development and creation, content creation, community building, outlet monitoring, promotion of presence and content, reporting.

PARTNERSHIPS AND POSITIONING
PARTNERSHIPS AND POSITIONING

Establishing “same sentence” partner relationships, facilitating relevant and mutually beneficial connections, evaluation of sponsorship and charitable/community opportunities, recommending involvement opportunities for the organization and for individual employees, researching and recommending speaking opportunities, pitching.

STRATEGIC PLANNING
STRATEGIC PLANNING

Creating marketing communications plan, engaging and collaborating with other vendor partners (e.g. media buyer/planner, graphic designer, website developer, etc.) as appropriate, developing PR strategies and tactics and leading tactical execution, reporting and measurement.

Branding
Branding

Providing counsel regarding paid media and sponsorship opportunities, identity creation and graphic design and serving as a liaison between brand development and PR initiatives.