We immerse ourselves in your world, that we might better spot the trends that make for compelling media pitches and promotional opportunities. As a full-service public relations firm, WGPR offers a suite of services:
Strategy development, ongoing efforting of media coverage with story mining and pitching of both planned and opportunistic stories, advance and follow-up promotion of coverage, spokesperson training and message development
News releases, media advisories, key messages and talking points, promotional and collateral piece copy, media statements, etc.
Establishing “same sentence” partner relationships, facilitating relevant and mutually beneficial connections, evaluation of sponsorship and charitable/community opportunities, recommending involvement opportunities for the organization and for individual employees, researching and recommending speaking opportunities, pitching.
Creating marketing communications plan, engaging and collaborating with other vendor partners (e.g. media buyer/planner, graphic designer, website developer, etc.) as appropriate, developing PR strategies and tactics and leading tactical execution, reporting and measurement.
Providing counsel regarding paid media and sponsorship opportunities, identity creation and graphic design and serving as a liaison between brand development and PR initiatives.